news & notes

January 26, 2012

airt Rolls Out Re-Branding Campaign for eDocument Solutions

New Brand Image Reflects Company's Revamped Market Focus and Positioning

Long Beach, Calif. — The airt group advertising and design agency has announced the rollout of a new brand communication program for its client eDocument Solutions of Irvine, Calif. Implementation of the campaign marks the culmination of ten months of collaboration between the two firms, which began in March 2011.

airt's involvement in the project included helping eDocument Solutions to adapt its competitive strategy in response to shifting market dynamics and evolving technology in the business process automation industry. The agency's ensuing creative work included development of a new logo, brand identity, graphic design style-guide, marketing literature package, customer portal design, website, and multimedia presentation.

The new brand identity and style-guide pivot on a bright green-and-gold, pixelated design scheme, which symbolizes the evolution in business and industry from a paper-based to a digital-document world.

The green, efficient brand image also supports eDocument Solutions' new promotional theme: "Turning documents into assets," and it reflects one of the company's unique attributes. eDocument Solutions operates as a green business that also helps its customers slash their carbon footprints, transform so-called waste into profit, and pursue other profitable green initiatives.

"airt's core team comprises veterans from the design, advertising, interactive development, digital motion/animation, filmmaking, events marketing, and management consulting disciplines," said Light. "This 'media agnostic' orientation enables airt to work comfortably throughout the digital design and motion spectrum to maximize the value of our clients' marketing assets."

eDocument Solutions, LLC.

eDocument Solutions, LLC, ( based in Irvine, Calif., offers enterprise document management solutions and information management systems consulting to customers in a variety of industries including financial services, insurance, healthcare and manufacturing. With offices in California and Virginia, eDocument Solutions serves clients throughout the U.S. The company’s solutions transform business documents into valuable information assets while allowing organizations to reduce risk and meet their industries' compliance requirements.

airt group

airt group, (, located in Long Beach, Calif. helps small-to-medium sized enterprises grow their customer and business equities through evidence-based marketing design. In so doing, marketing and design decisions are guided by real-world evidence, data, and outcomes, and not by intuition alone. airt's tech-savvy creative process produces channel-neutral marketing designs that are suited for use on the Internet or in print, broadcast, or new media, ultimately maximizing the value of client marketing assets.

©2012. airt group. san rafael, ca. all rights reserved.