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December 14, 2016

airt unveils multichannel marketing re-launch for Imorgon ultrasound technology brand

specialty radiology company revitalizes brand identity, messaging; renames ultrasound technology; rolls out comprehensive marketing campaign

Redwood City, Calif. — airt group advertising and design agency has teamed with Imorgon Medical of Redwood City, CA to revitalize the company's brand positioning, corporate identity and messaging by designing and implementing a new 360° marketing campaign.

Since its inception in 2006, Imorgon has focused primarily on technology development and product line expansion. In this new stage of its development, the company is seeking to raise awareness as to the benefits of its technology for radiologists, sonographers, hospital radiology departments and medical imaging centers throughout the U.S.

airt's involvement in the Imorgon re-launch included mapping out a long-term brand development strategy and creating new core creative concepts to support the effort. Components of the campaign include new product illustrations and photography; booth graphics; multimedia presentations; sales support literature; integrated online and print direct marketing programs; and a new website imorgon.net. The latter features:

  • Improved user experience along with high-quality graphics, photos and slideshows that depict key features and benefits of the Imorgon Ultrasound Enhancement System™.
  • Useful data and information for radiologists and sonographers regarding ways to improve the diagnostic precision and reliability of ultrasound exams.
  • Informative conceptual models and illustrations that show mechanisms for improving radiology department effectiveness through ultrasound.

airt continues working with Imorgon to refine and extend its online and traditional media presence within the radiology community and healthcare industry as a whole. The overriding objective has been to increase Imorgon's brand equity through valid and reliable marketing metrics. Samples of the new Imorgon campaign appear in airt's online portfolio pages.

about Imorgon

Imorgon Medical, headquartered in Redwood City, Calif., was founded by ultrasound industry veterans who were key members of the technology team that invented ultrasound PACS in the 1990s. Building on decades of ultrasound expertise, Imorgon is dedicated to producing a scalable software solution that offers highly intuitive functionality and enhances the PACS viewing environment, ensuring ease-of-use and the ability to leverage existing IT and infrastructure investments. By using computer technology in a unique way, the company developed an innovative solution that enables the full potential of diagnostic ultrasound by improving workflow efficiency and diagnostic accuracy. For additional information, visit: www.imorgon.net.

about airt group

Located in Los Angeles, Calif., airt helps companies large and small improve their marketing performance and effectiveness through metrics-driven communications and brand development. airt ensures that its clients' marketing investments work harder, smarter and faster by keeping the focus on real-world strategy, tangible outcomes and creative solutions that are effective across all media channels.