news & notes

March 20, 2012

airt Launches New Branding and Marketing Communications Programs for Rubicon Gear

High-Precision Gear Manufacturer Streamlines Name; Revamps Brand Image; Expands Resources for Customers

Long Beach, Calif. — The airt group advertising and design agency today launched a new brand communication program for its client G&N Rubicon Gear, located in Santa Ana, Calif. The branding and marketing updates reflect the company's renewed focus as a leading provider of high-performance motion-control and power-transmission components and subsystems.

In response to customer feedback and changing industry dynamics, the company will now market its products under the name Rubicon Gear, dropping the prefix “G&N.” To reflect this change, airt developed a new company logo, along with a bold blue-and-grey design scheme that emphasizes Rubicon Gear's new campaign theme: "The Power of Precision."

“The abbreviated version of our name, Rubicon Gear, has become synonymous with expertise in advanced gear technology,” said Ryan Edwards, president of Rubicon Gear. “Since many customers referred to us by this shortened name anyway, we worked with the airt group to modify our brand image accordingly. The airt team also helped us update and expand our website, product literature and multimedia presentation to reflect the full scope of our services to customers.”

Visitors to the company's previous website ( now will be redirected to the new URL (, which features:

  • An improved user experience along with high-quality graphics, photos and slideshows that depict the company's high-precision parts and gear-manufacturing capabilities.
  • At-a-glance information about both custom, built-to-print gear solutions and gear and spline manufacturing services for customer-supplied components.
  • Detailed descriptions of the company's machining capabilities, manufacturing processes, value-added services and quality standards.

“While the look and feel of the Rubicon Gear brand image is new, our core principles remain constant,” added Edwards. “The new identity, branding and marketing communications programs that airt helped us create reflect the fact that our entire business is focused on being a valued strategic outsourcing partner for our customers.”

Rubicon Gear

Headquartered in Santa Ana, Calif., Rubicon Gear ( has provided high-precision, outsourced gear manufacturing and subassembly solutions for more than 35 years. The company has more than 150 customers in a variety of industries, with a focus on aerospace, defense, commercial and industrial applications with exacting technical requirements. Rubicon Gear offers a highly specialized gear engineering and machining team, proven manufacturing processes and advanced gear-manufacturing technology to meet customers' ever-increasing outsourcing demands.

airt group

airt group, (, located in Long Beach, Calif. helps small-to-medium sized enterprises grow their customer and business equities through evidence-based marketing design. In so doing, marketing and design decisions are guided by real-world evidence, data, and outcomes, and not by intuition alone. airt's tech-savvy creative process produces channel-neutral marketing designs that are suited for use on the Internet or in print, broadcast, or new media, ultimately maximizing the value of client marketing assets.

©2012. airt group. san rafael, ca. all rights reserved.