logo design for airt group advertising and design agency

strategic marketing communications services

There's more than one way to conceive a marketing communications or brand development strategy. We apply a management consulting approach rather than a typical advertising agency tack. This entails getting to the root of strategic problems rather than thinking solely in terms of communication tactics. Our clients have found that such a process enables bigger picture thinking, for more thorough and multi-dimensional planning.

brand marketing research

We conduct comprehensive primary and secondary research into your competitive situation, which involves assessment of industries, market segments, competitors, products and services and current-state marcom programs. Clients are often amazed by all the salient data we uncover about their industry and competitors (and even themselves).

strategic marketing plans

We research and write strategic 360° marketing plans for individual products and services, whole product categories and entire companies. These typically include industry, market and competitive situation analyses; messaging platforms; branding blueprints; tactical plans; media channel analyses; and program maps, schedules and budgets.

creative strategies and blueprints

Creative strategies and blueprints connect the dots between the brand marketing strategy and creative execution on a channel–by–channel basis. To this end they translate marketing research findings and strategic objectives into creative guidelines that service providers such as designers, writers, photographers, illustrators and filmmakers can easily follow. Such a translation is the secret to attaining brand clarity, memorability and coherence across media channels.

styleguides and brand manuals

Brands live or die on the cornerstones of clarity, consistency, memorability and focus. We develop the stylistic guidelines and brand manuals, sometimes called "Brand Bibles," that keep brand marketing teams and creative service providers adhering to the same high standards.


NEXT: Review airt creative services.